University of Texas at El Paso Academic Catalog

Academic Catalog

BBA in Marketing

BBA in marketing graduates acquire the knowledge, skills, and abilities to pursue careers in both specialized marketing careers such as marketing research, sales, advertising, and more general administrative and managerial roles across many industries. Our graduates develop the analytical skills necessary to turn raw data into useful information and then use the information to make sound business decisions.

Marketable Skills

Students develop the following marketable skills: 

  • Communication: Reach mutual understanding through effective exchange of information, ideas, and feelings
  • Critical thinking: Analyze and evaluate issues in order to solve problems and develop informed opinions
  • Global awareness: Understand and appreciate people, cultures, and ideas from around the world that impact our community
  • Problem-solving: Find solutions to difficult or complex issues
  • Research: Be able to search, investigate and critically analyze information in response to a specific research question
  • Social responsibility: Act ethically and responsibly for the benefit of society and the public good

Additionally, students will gain creativity and strategic thinking. 

Degree Plan

To view the degree plan for this program, please click here.

Business Designated Core (All courses require a C or better.)
Complete the Business Designated Core requirements.
University Core Curriculum
Complete the University Core Curriculum requirements.42
Business Core
Required Courses:
Courses in this section require a C or better
Math Elective:
Select one of the following: 3-4
Calculus I C
Math for Social Sciences II C
ACCT 2301Principles of Accounting I C3
ACCT 2302Principles of Accounting II C3
ECON 2304Principles of Microeconomics C3
QMB 2301Business Stats & Analytics I C3
Courses not requiring a C or better
BLAW 3301Legal Environment of Business3
BUSN 3304Global Business Environment3
or BUSN 3305 Global Busn Environ-Study Away
ISBA 3305Foundations of Info Sys & BA3
FIN 3310Business Finance3
MGMT 3303Intro-Mgmt/Organizational Beha3
MGMT 4300Strategic Management3
MKT 3300Principles of Marketing3
OSCM 3321Production/Operations Mgmt3
QMB 3301Business Stats & Analytics II3
Marketing Major
Required Courses:
MKT 3302Consumer Behavior3
MKT 3350Marketing Metrics3
MKT 4301Marketing Research3
MKT 4395Strategic Marketing Managment3
Select twelve hours of upper division MKT from the following:12
Advertising & Sales Promotion
Intro to Marketing Analytics
Social Media Marketing
Selling and Sales Management
Multi-Cultural Marketing
Principles of Retailing
International Marketing
Advanced Marketing Analytics
Marketing Projects
Brand Management
Services Marketing
Marketing Internship
Independent Study In Marketing
Current Topics In Marketing
Select a Business minor or certificate12
Total Hours120-121

Course requires a C or better

Upper Division Business Courses

ACCT 3320Accounting Systems3
ACCT 3322Intermediate Accounting II3
ACCT 3327Fed Income Tax - Individuals3
ACCT 4304Auditing Principles/Procedures3
ACCT 4396Internship3
ACCT 4398Independent Study in Acct3
ACCT 4399Current Concepts in Accounting3
BLAW 3301Legal Environment of Business3
BLAW 4391Business Law3
BUSN 3304Global Business Environment3
BUSN 4394Spec Top in Intnat'l Business3
BUSN 4395BSpecial Topics in Business Lab1.5
ISBA 3301Intro to Data Process & Prog3
ISBA 3325Adv Microcomp Bus Applications3
ISBA 3340Org Impact-Information Tech3
ISBA 3345Management Information Systems3
ISBA 3350Sys. Anal. & Des. for Bus. Ana3
ISBA 4320Advanced Programming3
ISBA 4330Expert Sys & Decision Sup Sys3
ISBA 4365Database Management3
ISBA 4368
ISBA 4370Data Comm. & Network Manag.3
ISBA 4375Intro to Electronic Commerce3
ISBA 4385Info Sec. & Cybers. Analytics3
ISBA 4396Intern. in Info Sys & Busn An.3
ISBA 4398Independent Study (CIS)3
ISBA 4399Current Top. in Bus Anal. & IS3
ECON 3302Intermed Macroeconomic Theory3
ECON 3303Intermed Microeconomic Theory3
ECON 3310Managerial Economics3
ECON 3320Money and Banking3
ECON 3325Public Choice3
ECON 3335Urban Economics3
ECON 3372Mathematical Economics3
ECON 3373Introduction to Econometrics3
ECON 3380History of Economic Thought3
ECON 4312Current Issues in Banking3
ECON 4325International Economics3
ECON 4330Public Sector Economics3
ECON 4335Economics & Law3
ECON 4398Independent Study in Economics3
ECON 4399Current Topics in Econ3
FIN 3310Business Finance3
FIN 3315Investments3
FIN 3317Principles of Insurance3
FIN 3321Real Estate Finance & Investmt3
FIN 3325Money & Capital Markets3
FIN 3330Finance for Entrepreneurs3
FIN 3350Personal Financial Planning3
FIN 4310Managerial Finance3
FIN 4311Bank Management3
FIN 4312Current Issues in Banking3
FIN 4315Portfolio Analysis3
FIN 4316Analysis of Derivatives3
FIN 4318Fin Anal of Firm & Valuation3
FIN 4325International Finance3
FIN 4328Central Banking3
FIN 4396Internship in Finance3
FIN 4398Independent Study In Finance3
FIN 4399Current Topics in Finance3
MGMT 3303Intro-Mgmt/Organizational Beha C3
MGMT 3304Organization Development C3
MGMT 3306Entrepreneurship C3
MGMT 3310Creativity and Innovation C3
MGMT 3311Intro to Human Resource Mgmt C3
MGMT 3314Human Resource Info Systems3
MGMT 3315Employee and Labor Relations C3
MGMT 3320Small Business Management C3
MGMT 4300Strategic Management3
MGMT 4304Human Resource Training/Develp3
MGMT 4306Franchising3
MGMT 4315Human Resource Staffing/Plan3
MGMT 4320Corporate Entrepreneurship3
MGMT 4325International Management3
MGMT 4337Compensation/Employee Benefits3
MGMT 4396Internship in Management3
MGMT 4398Independent Study in Managemen3
MGMT 4399Current Topics in Management3
MKT 3300Principles of Marketing3
MKT 3320Advertising & Sales Promotion3
MKT 4304Social Media Marketing3
MKT 4305Selling and Sales Management3
MKT 4307Multi-Cultural Marketing3
MKT 4310Principles of Retailing3
MKT 4391Services Marketing3
MKT 4396Marketing Internship3
MKT 4398Independent Study In Marketing3
MKT 4399Current Topics In Marketing3
OSCM 3321Production/Operations Mgmt3
OSCM 3322Adv Production/Operations Mgmt3
OSCM 3322AAdv Prod/Oper Mgmt Lab1.5
OSCM 3333AProd Planning & Control Lab1.5
OSCM 3331Service Operations Management3
OSCM 3333Production Planning & Control3
OSCM 3335Project Management3
OSCM 3336Inventory Management3
OSCM 3337Logistics Management3
OSCM 3339Quality Planning and Control3
OSCM 3390Internship-Prod/Oper Mgmt3
OSCM 4315Purchasing & Supply Management3
OSCM 4371Trans & Warehousing Sys3
OSCM 4375Oper Mdl for Supply Chain Mgmt3
OSCM 4398Independent Study in POM3
QMB 3301Business Stats & Analytics II3

Course requires a C or better

Business Designated Core

Although the UTEP choice is larger, these choices satisfy the requirements of both the core and the major.

All courses listed within this degree require a grade of C or better for successful completion.

Select one of the following:
Calculus I (Required for Risk Management Concentration)
Math for Social Sciences I
Social and Behavioral Sciences
ECON 2303Principles of Macroeconomics3
The following additional courses are also recommended:
Business/Profession Comm
Math for Social Sciences I

University Core Curriculum

The department may make specific suggestions for courses which are most applicable towards your major.

All courses require a C or better

I. Communication (six hours)

Courses in this category focus on developing ideas and expressing them clearly, considering the effect of the message, fostering understanding, and building the skills needed to communicate persuasively. Courses involve the command of oral, aural, written, and visual literacy skills that enable people to exchange messages appropriate to the subject, occasion, and audience.
Select six hours of the following: 6
For students whose secondary education was in English:
Written and Oral Communication
Writing About Literature
Rhetoric & Composition I
Rhetoric & Composition 2
Rhetoric, Composition & Comm
For students whose secondary education was not in English:
Expos Engl Compos-Spkr Esl
Res & Crit Writng Spkr Esl
Total Hours6

II. American History (six hours)

Courses in this category focus on the consideration of past events and ideas relative to the United States, with the option of including Texas History for a portion of this component area. Courses involve the interaction among individuals, communities, states, the nation, and the world, considering how these interactions have contributed to the development of the United States and its global role.
HIST 1301History of U.S. to 18653
HIST 1302History of U.S. Since 18653
Total Hours6

III. Language, Philosophy & Culture  (three hours)

Courses in this category focus on how ideas, values, beliefs, and other aspects of culture express and affect human experience. Courses involve the exploration of ideas that foster aesthetic and intellectual creation in order to understand the human condition across cultures.
Select one of the following:3
Intro-African Amer Studies
Latina/o Presence in the U.S.
English Literature
English Literature
Intro to American Fiction
Intro to American Drama
Intro to American Poetry
Making of the "Other" Americas
World History to 1500
World History Since 1500
Introduction to Philosophy
Introduct to Religious Studies
Seeing & Naming: Conversations
Introduction to Womens Studies
Global Feminisms
Total Hours3

IV. Mathematics  (three hours)

Courses in this category focus on quantitative literacy in logic, patterns, and relationships. Courses involve the understanding of key mathematical concepts and the application of appropriate quantitative tools to everyday experience.
Select one of the following:3
College Algebra
Trigonometry and Conics
Math in the Modern World
Math for Social Sciences I
Calculus I
Precalculus 1,2
Math for Social Sciences II
Statistical Literacy
Elementary Statistical Methods
1 A higher-level course in the calculus sequence can be substituted.
2 TCCN MATH 1314 will also satisfy this requirement.
Total Hours3

V. Life & Physical Sciences  (six hours)

Courses in this category focus on describing, explaining, and predicting natural phenomena using the scientific method. Courses involve the understanding of interactions among natural phenomena and the implications of scientific principles on the physical world and on experiences.
Select one of the following:1-4
Astronomy Lab I
Elem Astronomy-Solar System
Elem Astr Stars & Galaxies
Introductory Biology Lab
Human Biology Laboratory
Topics in Study of Life I
Organismal Biology Laboratory
Introductory Biology
Human Biology
General Biology
Organismal Biology
Human Anat/Physio Lab I
Human Anat/Physio Lab II
Human Anat/Physiology I
Human Anat/Physiology II
Laboratory for CHEM 1305
Laboratory for CHEM 1306
Intro General Chemistry Lab
Intro Organic & Biochem Lab
General Chemistry
General Chemistry
Intro to General Chemistry
Intro Organic & Biochemistry
Environmental Sci. Lab
Non-major Lab for ESCI 1301
Intro to Environment Science 2
Intro to Environmental Sci
Laboratory for GEOG 1306
Physical Geography
Lab for GEOL 1313
Lab for GEOL 1314
Principles of Earth Sci - Lab
Laboratory for Geology 1212
Principles of Earth Sciences
Principles of Earth Science
The Blue Planet
Natural Hazards
Intro to Physical Geology
Intro to Historical Geol
Fundamentals of Nutrition
Wellness Dynamics
Microorganisms and Disease
General Physics I
General Physics II
Laboratory for PHYS 2320
Laboratory for PHYS 2321
Introductory Mechanics
Introductory Electromagnetism
Total Hours 6

VI. Political Science  (six hours)

Courses in this category focus on consideration of the Constitution of the United States and the constitutions of the states, with special emphasis on that of Texas. Courses involve the analysis of governmental institutions, political behavior, civic engagement, and their political and philosophical foundations.
Required Courses:
POLS 2310Introduction to Politics3
POLS 2311American Gover & Politics3
Total Hours6

VII. Social and Behavioral Sciences  (three hours)

Courses in this category focus on the application of empirical and scientific methods that contribute to the understanding of what makes us human. Courses involve the exploration of behavior and interactions among individuals, groups, institutions, and events, examining their impact on the individual, society, and culture.
Select one of the following:3
Intro-Phys Anth/Archeolog
Intro-Cultural Anthropology
Cultural Geography
Intro to Linguistics
Econ for Engrs & Scientists
Intro to Chicano Studies
Asian American Studies
Interpersonal Communication
Mass Media and Society
Principles of Macroeconomics
Principles of Microeconomics
Introduction to Ed Psychology
Action Research in Classrooms
Introduction to Linguistics
Cultural Geography
Leadership in Action
Introduction to Linguistics
Lang. Inside & Out: Sel Topics
Introduction to Psychology
Introduction to Sociology
Cultural Geography
Total Hours3

VIII. Creative Arts (three hours)

Courses in this category focus on the appreciation and analysis of creative artifacts and works of the human imagination. Courses involve the synthesis and interpretation of artistic expression and enable critical, creative, and innovative communication about works of art.
Select one of the following:3
Art Appreciation
History of Art I
History of Art II
Chicana/o Fine Arts Appreciat
Introduction to Dance
Intro-Art of Motion Pict.
Music Appreciation
Jazz to Rock
Music, Culture, and Society
Introduction to Theatre
Total Hours3

IX. Component Area Option (six hours)

a. A minimum of 3 SCH must meet the definition and corresponding Core Objectives specified in one of the foundational component areas. b. As an option for up to 3 semester credit hours of the Component Area Option, an institution may select course(s) that: (i) Meet(s) the definition specified for one or more of the foundational component areas; and (ii) Include(s) a minimum of three Core Objectives, including Critical Thinking Skills, Communication Skills, and one of the remaining Core Objectives of the institution's choice.
Intro to Global Business
Public Speaking
Business/Profession Comm
Intro-Computational Thinking
Computer Programming Sci/Engr
Eng Innovation and Leadership
Engineering Design Experience
Applied Engineering Analysis
Introduction to Leadership
Inquiry in Math & Science
Comm. Var. Across the Lifespan
Seminar/Critical Inquiry
Total Hours0

4-Year Sample Degree Plan

BUSN 1301Intro to Global Business3
MATH 1320Math for Social Sciences I3
PHIL 2306Ethics3
RWS 1301Rhetoric & Composition I3
Creative Arts Block3
HIST 1301History of U.S. to 18653
RWS 1302Rhetoric & Composition 23
ACCT 2301Principles of Accounting I3
ECON 2303Principles of Macroeconomics3
Life and Physical Science + Lab4
ACCT 2302Principles of Accounting II3
ECON 2304Principles of Microeconomics3
HIST 1302History of U.S. Since 18653
POLS 2310Introduction to Politics3
Life and Physical Science3
POLS 2311American Gover & Politics3
COMM 1302Business/Profession Comm3
MATH 2301Math for Social Sciences II3
QMB 2301Business Stats & Analytics I3
BLAW 3301Legal Environment of Business3
BUSN 3304Global Business Environment3
or BUSN 3305 Global Busn Environ-Study Away
MGMT 3303Intro-Mgmt/Organizational Beha3
QMB 3301Business Stats & Analytics II3
OSCM 3321Production/Operations Mgmt3
MKT 3300Principles of Marketing3
ISBA 3305Foundations of Info Sys & BA3
FIN 3310Business Finance3
MKT 3302Consumer Behavior3
MKT 4301Marketing Research3
Minor Class3
MKT 3350Marketing Metrics3
MKT Elective3
MKT Elective3
Minor Class3
Minor Class3
MGMT 4300Strategic Management3
MKT 4395Strategic Marketing Managment3
MKT Elective3
MKT Elective3
Minor Class3
Total Hours121