BBA in marketing graduates acquire the knowledge, skills, and abilities to pursue careers in both specialized marketing careers such as marketing research, sales, advertising, and more general administrative and managerial roles across many industries. Our graduates develop the analytical skills necessary to turn raw data into useful information and then use the information to make sound business decisions.

Marketable Skills

Students develop the following marketable skills: 

• Communication: Reach mutual understanding through effective exchange of information, ideas, and feelings
• Critical thinking: Analyze and evaluate issues in order to solve problems and develop informed opinions
• Global awareness: Understand and appreciate people, cultures, and ideas from around the world that impact our community
• Problem-solving: Find solutions to difficult or complex issues
• Research: Be able to search, investigate and critically analyze information in response to a specific research question
• Social responsibility: Act ethically and responsibly for the benefit of society and the public good

Additionally, students will gain creativity and strategic thinking. 

Degree Plan

To view the degree plan for this program, please click here.

Course List

Code	Title	Hours
Business Designated Core (All courses require a C or better.)
Complete the Business Designated Core requirements.
University Core Curriculum
Complete the University Core Curriculum requirements.		42
Business Core
Required Courses:
Lower-Division (Courses in this section require a C or better)
MATH 2301	Math for Social Sciences II C	3
or MATH 1411	Calculus I
or ISBA 2301	Intro to AI for Business
ACCT 2301	Principles of Accounting I C	3
ACCT 2302	Principles of Accounting II C	3
ECON 2304	Principles of Microeconomics C	3
QMB 2301	Business Stats & Analytics I C	3
Upper-Division (Courses not requiring a C or better)
BLAW 3301	Legal Environment of Business	3
BUSN 3304	Global Business Environment	3
or BUSN 3305	Global Busn Environ-Study Away
ISBA 3305	Foundations of Info Sys & BA	3
FIN 3310	Business Finance	3
MGMT 3303	Intro-Mgmt/Organizational Beha	3
MGMT 4300	Strategic Management	3
MKT 3300	Principles of Marketing	3
OSCM 3321	Production/Operations Mgmt	3
QMB 3301	Business Stats & Analytics II	3
Marketing Major
Required Courses:
MKT 3302	Consumer Behavior	3
MKT 3350	Marketing Metrics	3
MKT 4301	Marketing Research	3
MKT 4395	Strategic Marketing Managment	3
Select twelve hours from the following:		12
BUSN 3330	Business Internship
MKT 3320	Advertising & Sales Promotion
MKT 3330	Intro to Marketing Analytics
MKT 4304	Social Media Marketing
MKT 4305	Selling and Sales Management
MKT 4307	Multi-Cultural Marketing
MKT 4310	Principles of Retailing
MKT 4325	International Marketing
MKT 4330	AI Marketing Applications
MKT 4335	Marketing Projects
MKT 4350	Brand Management
MKT 4391	Services Marketing
MKT 4396	Marketing Internship
MKT 4398	Independent Study In Marketing
MKT 4399	Current Topics In Marketing
Minor
Select a Business minor or certificate		12
Total Hours		120

C

Course requires a C or better

Business Designated Core

Although the UTEP choice is larger, these choices satisfy the requirements of both the core and the major.

All courses listed within this degree require a grade of C or better for successful completion.

Course List

Code	Title	Hours
Mathematics
Select one of the following:
MATH 1411	Calculus I (Required for Risk Management Concentration)
MATH 1320	Math for Social Sciences I
MATH 1508	Precalculus
Social and Behavioral Sciences
Required:
ECON 2303	Principles of Macroeconomics	3
The following additional courses are also recommended:
COMM 1302	Business/Profession Comm
MATH 1320	Math for Social Sciences I
PHIL 2306	Ethics

University Core Curriculum (A program may recommend specific courses. All courses require a C or better.)

I. Communication (six hours)

Course List

Code	Title	Hours
Courses in this category focus on developing ideas and expressing them clearly, considering the effect of the message, fostering understanding, and building the skills needed to communicate persuasively. Courses involve the command of oral, aural, written, and visual literacy skills that enable people to exchange messages appropriate to the subject, occasion, and audience. Course objectives for this component are: Critical Thinking Skills, Communication Skills, Teamwork, and Personal Responsibility.
Select six hours of the following:		6
For students whose secondary education was in English:
ENGL 1313	Writing About Literature
RWS 1301	Rhetoric & Composition I
RWS 1302	Rhetoric & Composition 2
For students whose secondary education was not in English:
ESOL 1311	Expos Engl Compos-Spkr Esl
ESOL 1312	Res & Crit Writng Spkr Esl
TOTAL HOURS		6

II. American History (six hours)

Course List

Code	Title	Hours
Courses in this category focus on the consideration of past events and ideas relative to the United States, with the option of including Texas History for a portion of this component area. Courses involve the interaction among individuals, communities, states, the nation, and the world, considering how these interactions have contributed to the development of the United States and its global role. Course objectives for this component are: Critical Thinking Skills, Communication Skills, Social Responsibility, and Personal Responsibility.
HIST 1301	History of U.S. to 1865	3
HIST 1302	History of U.S. Since 1865	3
TOTAL HOURS		6

III. Language, Philosophy & Culture (three hours)

Course List

Code	Title	Hours
Courses in this category focus on how ideas, values, beliefs, and other aspects of culture express and affect human experience. Courses involve the exploration of ideas that foster aesthetic and intellectual creation in order to understand the human condition across cultures. Course objectives for this component are: Critical Thinking Skills, Communication Skills, Social Responsibility, and Personal Responsibility.
Select one of the following:		3
ANTH 2325	Language in Culture & Society
AFST 2300	Intro-African Amer Studies
CHIC 2302	Latina/o Presence in the U.S.
ENGL 2311	English Literature
ENGL 2312	English Literature
ENGL 2318	Intro to American Poetry
ENGL 2325	Language in Culture & Society
FREN 2322	Making of the "Other" Americas
HIST 2301	World History to 1500
HIST 2302	World History Since 1500
LING 2325	Language in Culture & Society
PHIL 1301	Introduction to Philosophy
PHIL 2306	Ethics
RS 1301	Introduct to Religious Studies
SPAN 2340	Seeing & Naming: Conversations
WS 2300	Introduction to Womens Studies
WS 2350	Global Feminisms
TOTAL HOURS		3

IV. Mathematics (three hours)

Course List

Code	Title	Hours
Courses in this category focus on quantitative literacy in logic, patterns, and relationships. Courses involve the understanding of key mathematical concepts and the application of appropriate quantitative tools to everyday experience. Course objectives for this component are: Critical Thinking Skills, Communication Skills, and Empirical & Quantitative Skills.
Select one of the following:		3
MATH 1309	College Algebra
MATH 1310	Trigonometry and Conics
MATH 1319	Math in the Modern World
MATH 1320	Math for Social Sciences I
MATH 1411	Calculus I
MATH 1508	Precalculus
MATH 2301	Math for Social Sciences II
STAT 1380	Statistical Literacy
STAT 2480	Elementary Statistical Methods
TOTAL HOURS		3

V. Life & Physical Sciences (six hours)

Course List

Code	Title	Hours
Courses in this category focus on describing, explaining, and predicting natural phenomena using the scientific method. Courses involve the understanding of interactions among natural phenomena and the implications of scientific principles on the physical world and on experiences. Course objectives for this component are: Critical Thinking Skills, Communication Skills, Empirical & Quantitative Skills, and Teamwork.
Required: Lecture/Lab Sequence plus Additional Lecture
ASTR 1107	Astronomy Lab I
ASTR 1307	Elem Astronomy-Solar System
ASTR 1308	Elem Astr Stars & Galaxies
BIOL 1103	Introductory Biology Lab
BIOL 1104	Human Biology Laboratory
BIOL 1107	Topics in Study of Life I
BIOL 1108	Organismal Biology Laboratory
BIOL 1203	Introductory Biology
BIOL 1304	Human Biology
BIOL 1305	General Biology
BIOL 1306	Organismal Biology
BIOL 2111	Human Anat/Physio Lab I
BIOL 2113	Human Anat/Physio Lab II
BIOL 2311	Human Anat/Physiology I
BIOL 2313	Human Anat/Physiology II
CHEM 1105	Laboratory for CHEM 1305
CHEM 1106	Laboratory for CHEM 1306
CHEM 1107	Intro General Chemistry Lab
CHEM 1108	Intro Organic & Biochem Lab
CHEM 1305	General Chemistry
CHEM 1306	General Chemistry
CHEM 1307	Intro to General Chemistry
CHEM 1308	Intro Organic & Biochemistry
ESCI 1101	Environmental Sci. Lab
ESCI 1102	Non-major Lab for ESCI 1301
ESCI 1301	Intro to Environmental Sci
GEOG 1106	Laboratory for GEOG 1306
GEOG 1306	Physical Geography
GEOL 1103	Lab for GEOL 1313
GEOL 1104	Lab for GEOL 1314
GEOL 1111	Principles of Earth Sci - Lab
GEOL 1112	Laboratory for Geology 1212
GEOL 1211	Principles of Earth Sciences
GEOL 1212	Principles of Earth Science
GEOL 1231	Natural Hazards
GEOL 1313	Intro to Physical Geology
GEOL 1314	Intro to Historical Geol
HSCI 2302	Fundamentals of Nutrition
HSCI 2303	Wellness Dynamics
MICR 2330	Microorganisms and Disease
PHYS 1403	General Physics I
PHYS 1404	General Physics II
PHYS 2120	Laboratory for PHYS 2320
PHYS 2121	Laboratory for PHYS 2321
PHYS 2320	Introductory Mechanics
PHYS 2321	Introductory Electromagnetism
TOTAL HOURS		6

VI. Political Science (six hours)

Course List

Code	Title	Hours
Courses in this category focus on consideration of the Constitution of the United States and the constitutions of the states, with special emphasis on that of Texas. Courses involve the analysis of governmental institutions, political behavior, civic engagement, and their political and philosophical foundations. Course objectives for this component are: Critical Thinking Skills, Communication Skills, Social Responsibility and Personal Responsibility.
Required Courses:
POLS 2310	Introduction to Politics	3
POLS 2311	American Gover & Politics	3
TOTAL HOURS		6

VII. Social & Behavioral Sciences (three hours)

Course List

Code	Title	Hours
Courses in this category focus on the application of empirical and scientific methods that contribute to the understanding of what makes us human. Courses involve the exploration of behavior and interactions among individuals, groups, institutions, and events, examining their impact on the individual, society, and culture. Course objectives for this component are: Critical Thinking Skills, Communication Skills, Empirical & Quantitative Skills, and Social Responsibility.
Select one of the following:		3
ANTH 1301	Origins of Humanity
ANTH 1302	World Cultures
ANTH 1310	Cultural Geography
ANTH 2320	Introduction to Human Language
ASIA 2300	Asian American Studies
CE 2326	Econ for Engrs & Scientists
CHIC 2311	Intro to Chicano Studies
COMM 2350	Interpersonal Communication
ECON 2303	Principles of Macroeconomics
ECON 2304	Principles of Microeconomics
ENGL 2320	Introduction to Human Language
GEOG 1310	Cultural Geography
LEAD 2300	Leadership in Action
LING 2320	Introduction to Human Language
PSYC 1301	Introduction to Psychology
SOCI 1301	American Society
SOCI 1310	Cultural Geography
TOTAL HOURS		3

VIII. Creative Arts

Course List

Code	Title	Hours
Courses in this category focus on the appreciation and analysis of creative artifacts and works of the human imagination. Courses involve the synthesis and interpretation of artistic expression and enable critical, creative, and innovative communication about works of art. Course objectives for this component are: Critical Thinking Skills, Communication Skills, Teamwork, and Social Responsibility.
Select one of the following:		3
ART 1300	Art Appreciation
ARTH 1305	History of Art I
ARTH 1306	History of Art II
CHIC 1311	Chicana/o Fine Arts Appreciat
CRW 2373	Writing in the Contemp World
DANC 1304	Introduction to Dance
FILM 1390	Intro-Art of Motion Pict.
MUSL 1324	Music Appreciation
MUSL 1327	Jazz to Rock
MUSL 2321	Music, Culture, and Society
THEA 1313	Introduction to Theatre
TOTAL HOURS		3

IX. Component Area Option (six hours)

Course List

Code	Title	Hours
a. A minimum of 3 SCH must meet the definition and corresponding Core Objectives specified in one of the foundational component areas. b. As an option for up to 3 semester credit hours of the Component Area Option, an institution may select course(s) that: (i) Meet(s) the definition specified for one or more of the foundational component areas; and (ii) Include(s) a minimum of three Core Objectives, including Critical Thinking Skills, Communication Skills, and one of the remaining Core Objectives of the institution's choice.
ANTH 1312	Science and Society
ANTH 1313	Human Variation
ANTH 2300	Intro to Indigenous Studies
BUSN 1301	Intro to Global Business
COMM 1301	Public Speaking
COMM 1302	Business/Profession Comm
CS 1310	Intro-Computational Thinking
CS 1320	Computer Programming Sci/Engr
ECE 1320	Intro to Physical Computing
EL 1301	Eng Innovation and Leadership
ENGR 1302	Engineering Design Experience
ENGR 1303	Applied Engineering Analysis
KIN 1301	Physcl Actvty for Hth & Well
LEAD 1300	Introduction to Leadership
NAIS 2300	Intro to Indigenous Studies
SCI 1301	Inquiry in Math & Science
SOCI 1312	Science and Society
SOCI 2300	Intro to Indigenous Studies
SPLP 1312	Comm. Var. Across the Lifespan
UNIV 1301	Seminar/Critical Inquiry
TOTAL HOURS		6