The minor in marketing allows business students to pursue a focused program of study n marketing. The program prepares students to identify marketing problems and then develop creative solutions that enhance firm performance. Students develop the necessary knowledge and skills to tackle real marketing problems to effectively address segmentation, targeting, and positioning of products and services in both consumer and industrial settings.
Degree Plan
Minor in Marketing for Non-Business Majors
Course List
| Code |
Title |
Hours |
| |
| ACCT 2301 | Principles of Accounting I | 3 |
| MKT 3300 | Principles of Marketing | 3 |
| MKT 3302 | Consumer Behavior | 3 |
| QMB 2301 | Business Stats & Analytics I | 3 |
| 6 |
| Advertising & Sales Promotion | |
| Marketing Research | |
| Selling and Sales Management | |
| Multi-Cultural Marketing | |
| Principles of Retailing | |
| International Marketing | |
| Services Marketing | |
| |
| 3-4 |
| Math for Social Sciences I | |
| Calculus I | |
| Precalculus | |
| Math for Social Sciences II | |
| Elementary Statistical Methods | |
| Total Hours | 21-22 |
Minor in Marketing for Business Majors
Course List
| Code |
Title |
Hours |
| MKT 3302 | Consumer Behavior | 3 |
| MKT 4301 | Marketing Research | 3 |
| MKT 4395 | Strategic Marketing Managment | 3 |
| 3 |
| Total Hours | 12 |
