Minor in Marketing Analytics
The minor in marketing analytics allows business students to pursue a focused program of study in marketing analytics. The program prepares students to identify challenges and opportunities in social media marketing and then develop creative solutions. It offers students the necessary knowledge and enhances their skills to tackle real problems in social media marketing by harvesting and analyzing data from social media and then using findings to improve the performance of business organizations.
Degree Plan
Minor in Marketing Analytics for Business Majors
| Code | Title | Hours |
|---|---|---|
| MKT 3330 | Intro to Marketing Analytics | 3 |
| MKT 3350 | Marketing Metrics | 3 |
| MKT 4301 | Marketing Research | 3 |
| MKT 4330 | Advanced Marketing Analytics | 3 |
| Total Hours | 12 | |