University of Texas at El Paso Academic Catalog

Academic Catalog

BA in Media Advertising

Marketable Skills 

  • Students will communicate clearly and effectively. 
  • Conduct research, analyze data, and uncover insights using methods appropriate for the advertising industry. 
  • Create strategic communications executions across relevant media. 
  • Present and report advertising campaigns in a professional manner. 

Degree Plan

Minor Required
This program requires the selection of a minor.18
University Core Curriculum
Complete the University Core Curriculum requirements. 42
Media Advertising Major
Required Courses:
COMM 1370Intro To Communication Studies3
COMM 2330Principles of Advertising3
COMM 3332Ad Design, Graphics & Layout3
COMM 3333Creative Strategy/Copywriting3
COMM 3338Integrated Marketing Comm3
COMM 3371Communication Theory/Analysis3
COMM 4330Media Planning & Buying3
COMM 4335Advertising Campaigns3
COMM 4372Methods of Research in Comm3
Additional Major Electives:
Select an additional nine hours of COMM, with at least six being upper division9
Open Electives
Select additional hours to complete a total of one hundred twenty hours
Foreign Language
Select six credit of Foreign Language. All six credits must be in the same language sequence. 16
Block Electives
Complete twelve upper-division hours from the blocks below, with three to six hours in each12
1 French and Spanish majors must fulfill this requirement in a language other than their major.
Total Hours120

COMM Electives 

COMM Electives
COMM 1370Intro To Communication Studies3
COMM 2310Basic Multimedia Writing3
COMM 2330Principles of Advertising3
COMM 2344Digital Video and Audio Prod3
COMM 2350Interpersonal Communication3
COMM 2352Persuasion & Social Influence3
COMM 2372Mass Media and Society3
COMM 2373Intermediate Multimedia Writng3
COMM 3313News Gathering & Investigation3
COMM 3316Digital Photography3
COMM 3320Writing for PR & Corp Comm3
COMM 3321Public Relations3
COMM 3322Communication and Conflict3
COMM 3323Comm & Org Leadership3
COMM 3336International Advertising3
COMM 3338Integrated Marketing Comm3
COMM 3339Consumer Psych & Advertising3
COMM 3340New Media Advertising3
COMM 3344Media Programming for Radio/TV3
COMM 3353Intercultural Communication3
COMM 3355Organizational Communication3
COMM 3357New Communication Technologies3
COMM 3371Communication Theory/Analysis3
COMM 4300Communication Internship3
COMM 4312Feature Writing3
COMM 4313SR Capst: Digital News Bureau3
COMM 4323Case Studies -Public Relations3
COMM 4330Media Planning & Buying3
COMM 4331Ad Sales and Management3
COMM 4341Media Announcing & Performance3
COMM 4350Selected Topics3
COMM 4352Contemporary Rhetoric3
COMM 4360Environmental Communication3
COMM 4361Environmental Conflict & Comm3
COMM 4362Gender and Communication3
COMM 4363Political Communication3
COMM 4364Communicating Positive Devian3
COMM 4365Comm Healthy Communities3
COMM 4366Communication of Public Herit3
COMM 4368Borderlands Communication3
COMM 4371Communication Law and Society3
COMM 4372Methods of Research in Comm3

University Core Curriculum (A program may recommend specific courses. All courses require a C or better.)

I. Communication (six hours)

Courses in this category focus on developing ideas and expressing them clearly, considering the effect of the message, fostering understanding, and building the skills needed to communicate persuasively. Courses involve the command of oral, aural, written, and visual literacy skills that enable people to exchange messages appropriate to the subject, occasion, and audience. Course objectives for this component are: Critical Thinking Skills, Communication Skills, Teamwork, and Personal Responsibility.
Select six hours of the following:6
For students whose secondary education was in English:
Written and Oral Communication
Writing About Literature
Rhetoric & Composition I
Rhetoric & Composition 2
Rhetoric, Composition & Comm
For students whose secondary education was not in English:
Expos Engl Compos-Spkr Esl
Res & Crit Writng Spkr Esl
TOTAL HOURS6

II. American History (six hours)

Courses in this category focus on the consideration of past events and ideas relative to the United States, with the option of including Texas History for a portion of this component area. Courses involve the interaction among individuals, communities, states, the nation, and the world, considering how these interactions have contributed to the development of the United States and its global role. Course objectives for this component are: Critical Thinking Skills, Communication Skills, Social Responsibility, and Personal Responsibility.
HIST 1301History of U.S. to 18653
HIST 1302History of U.S. Since 18653
TOTAL HOURS6

III. Language, Philosophy & Culture (three hours)

Courses in this category focus on how ideas, values, beliefs, and other aspects of culture express and affect human experience. Courses involve the exploration of ideas that foster aesthetic and intellectual creation in order to understand the human condition across cultures. Course objectives for this component are: Critical Thinking Skills, Communication Skills, Social Responsibility, and Personal Responsibility.
Select one of the following:3
Intro-African Amer Studies
Latina/o Presence in the U.S.
English Literature
English Literature
Intro to American Fiction
Intro to American Drama
Intro to American Poetry
Making of the "Other" Americas
World History to 1500
World History Since 1500
Introduction to Philosophy
Ethics
Introduct to Religious Studies
Seeing & Naming: Conversations
Introduction to Womens Studies
Global Feminisms
TOTAL HOURS3

IV. Mathematics (three hours)

Courses in this category focus on quantitative literacy in logic, patterns, and relationships. Courses involve the understanding of key mathematical concepts and the application of appropriate quantitative tools to everyday experience. Course objectives for this component are: Critical Thinking Skills, Communication Skills, and Empirical & Quantitative Skills.
Select one of the following:3
College Algebra
Trigonometry and Conics
Math in the Modern World
Math for Social Sciences I
Calculus I
Precalculus
Math for Social Sciences II
Statistical Literacy
Elementary Statistical Methods
TOTAL HOURS3

V. Life & Physical Sciences (six hours)

Courses in this category focus on describing, explaining, and predicting natural phenomena using the scientific method. Courses involve the understanding of interactions among natural phenomena and the implications of scientific principles on the physical world and on experiences. Course objectives for this component are: Critical Thinking Skills, Communication Skills, Empirical & Quantitative Skills, and Teamwork.
Select one of the following:
Astronomy Lab I
Elem Astronomy-Solar System
Elem Astr Stars & Galaxies
Introductory Biology Lab
Human Biology Laboratory
Topics in Study of Life I
Organismal Biology Laboratory
Introductory Biology
Human Biology
General Biology
Organismal Biology
Human Anat/Physio Lab I
Human Anat/Physio Lab II
Human Anat/Physiology I
Human Anat/Physiology II
Laboratory for CHEM 1305
Laboratory for CHEM 1306
Intro General Chemistry Lab
Intro Organic & Biochem Lab
General Chemistry
General Chemistry
Intro to General Chemistry
Intro Organic & Biochemistry
Environmental Sci. Lab
Non-major Lab for ESCI 1301
Intro to Environmental Sci
Laboratory for GEOG 1306
Physical Geography
Lab for GEOL 1313
Lab for GEOL 1314
Principles of Earth Sci - Lab
Laboratory for Geology 1212
Principles of Earth Sciences
Principles of Earth Science
The Blue Planet
Natural Hazards
Intro to Physical Geology
Intro to Historical Geol
Fundamentals of Nutrition
Wellness Dynamics
Microorganisms and Disease
General Physics I
General Physics II
Laboratory for PHYS 2320
Laboratory for PHYS 2321
Introductory Mechanics
Introductory Electromagnetism
TOTAL HOURS6

VI. Political Science (six hours)

Courses in this category focus on consideration of the Constitution of the United States and the constitutions of the states, with special emphasis on that of Texas. Courses involve the analysis of governmental institutions, political behavior, civic engagement, and their political and philosophical foundations. Course objectives for this component are: Critical Thinking Skills, Communication Skills, Social Responsibility and Personal Responsibility.
Required Courses:
POLS 2310Introduction to Politics3
POLS 2311American Gover & Politics3
TOTAL HOURS6

VII. Social & Behavioral Sciences (three hours)

Courses in this category focus on the application of empirical and scientific methods that contribute to the understanding of what makes us human. Courses involve the exploration of behavior and interactions among individuals, groups, institutions, and events, examining their impact on the individual, society, and culture. Course objectives for this component are: Critical Thinking Skills, Communication Skills, Empirical & Quantitative Skills, and Social Responsibility.
Select one of the following:3
Intro-Phys Anth/Archeolog
Intro-Cultural Anthropology
Cultural Geography
Intro to Linguistics
Asian American Studies
Econ for Engrs & Scientists
Intro to Chicano Studies
Interpersonal Communication
Mass Media and Society
Principles of Macroeconomics
Principles of Microeconomics
Introduction to Ed Psychology
Action Research in Classrooms
Introduction to Linguistics
Cultural Geography
Leadership in Action
Introduction to Linguistics
Lang. Inside & Out: Sel Topics
Introduction to Psychology
Introduction to Sociology
Cultural Geography
TOTAL HOURS3

VIII. Creative Arts

Courses in this category focus on the appreciation and analysis of creative artifacts and works of the human imagination. Courses involve the synthesis and interpretation of artistic expression and enable critical, creative, and innovative communication about works of art. Course objectives for this component are: Critical Thinking Skills, Communication Skills, Teamwork, and Social Responsibility.
Select one of the following:3
Art Appreciation
History of Art I
History of Art II
Chicana/o Fine Arts Appreciat
Introduction to Dance
Intro-Art of Motion Pict.
Music Appreciation
Jazz to Rock
Music, Culture, and Society
Introduction to Theatre
TOTAL HOURS3

IX. Component Area Option (six hours)

a. A minimum of 3 SCH must meet the definition and corresponding Core Objectives specified in one of the foundational component areas. b. As an option for up to 3 semester credit hours of the Component Area Option, an institution may select course(s) that: (i) Meet(s) the definition specified for one or more of the foundational component areas; and (ii) Include(s) a minimum of three Core Objectives, including Critical Thinking Skills, Communication Skills, and one of the remaining Core Objectives of the institution's choice.
Intro to Global Business
COMM 1301Public Speaking3
Business/Profession Comm
Intro-Computational Thinking
Computer Programming Sci/Engr
Eng Innovation and Leadership
Engineering Design Experience
Applied Engineering Analysis
Introduction to Leadership
Inquiry in Math & Science
Comm. Var. Across the Lifespan
Seminar/Critical Inquiry
TOTAL HOURS6

Block Electives

(Core courses and courses from major or minor area cannot be counted as block electives)

Fine and Performing Arts

ART 3300Art Exploration3
ARTE 33073
ARTH 3353Pre-Columb Art & Arch3
CHIC 3302Chicano Cinema3
CHIC 3303Border Image in Mexican Film3
CHIC 3304Chicano/Latino Music in the US3
CHIC 3335Regional Mexican Music3
CHIC 3343Latino/a Voices in Perf Activi3
CHIC 3344Chicana/o Theatre3
CHIC 3345The Roots of Latina/o Hip Hop3
CHIC 3346Dances of Mexico and Spain3
CHIC 3347AmerCinema of the US-Mex Bord3
DANC 3303Critical Dance Histories3
DANC 3322World Dance3
DANC 3347Jazz & Other Stage Danc Form I3
DANC 3348American Dance Forms - Jazz3
DANC 3349Hip Hop Dance I3
FILM 3302Chicano Cinema3
FILM 3303The Border Image in Mex. Film3
FILM 3315Screenwriting3
FILM 3391African-American Filmmakers3
FILM 3394Documentary Cinema3
FILM 3395Women and Film3
FILM 4340Selected Topics/ Film Studies3
FREN 4389Acting Out:Spectacle & Stage3
MUSL 3324Music in World Cultures3
MUSL 3325Cumbia: Mus, Diff, & Id. in Am3
MUSL 3326Social History of Rock3
MUSL 3327History of Jazz3
MUSL 3329Topics in Music Hist & Culture3
MUSL 3332Music and Film3
MUSL 3333Music of the Middle East3
MUSL 3334Intro to Ethnomusicology3
SPAN 4341Modern Drama3
THEA 3335Latinx/Latine Theatre3
THEA 3340History of Costume Design3
THEA 3341Principles of Costuming3
THEA 3342Lighting Design3
THEA 3343Scenic Painting3
THEA 3350Creative Drama3
THEA 3351Theatre Hist and Literature I3
THEA 3352Theatre Hist and Literature II3
THEA 3355Broadway Musicals-A History3
THEA 3356Women in Drama3
THEA 4304Theatre Pract/Non-Majors3
WS 3331Gender & Popular Culture3
WS 3335Feminist Film3
WS 3382Gender Issues in the Arts3

Humanities

AFST 3390Topics in African/Amer Studies3
CHIC 3301La Chicana3
CHIC 3305Chic Ident Form:Race,Class&Gen3
CHIC 3311Chicano Studies: Societal Issu3
CHIC 4301Chicano Legal History3
CHIC 4308Chicana/o Thought3
CRW 3362Intro to Creative Writing3
CRW 3373Writing in Society3
ENGL 3300Intro. to Literary Studies3
ENGL 3301Literary Studies3
ENGL 3302Literature and Film3
ENGL 3304Gothic Literature3
ENGL 3305Children's Literature3
ENGL 3306Young Adult Literature3
ENGL 3309Detective Fiction3
ENGL 3310Chicana/o Literature3
ENGL 3311American Literature to 18653
ENGL 3312Am. Literature 1865 to Present3
ENGL 3315African American Literature3
ENGL 3316Native American Literature3
ENGL 3317Postcolonial Literature3
ENGL 3318British Literature Before 14853
ENGL 3319Sixteenth-Cent. Prose & Poetry3
ENGL 3320Shakespeare3
ENGL 3321Shakespeare's Plays and Poetry3
ENGL 332317th Century Prose and Poetry3
ENGL 3325Literature of the Bible3
ENGL 3327Jewish American Literature3
ENGL 3328Holocaust Literature and Film3
ENGL 3330Restoration & 18th Century Lit3
ENGL 3331World Literature3
ENGL 3333Romantic Literature3
ENGL 3337Victorian Literature3
ENGL 3341History of Form I3
ENGL 3344Am. Poetry 1900 to Present3
ENGL 3360Women in Literature3
ENGL 3371Southwestern Literature3
ENGL 3374Folklore Of Mexican American3
ENGL 4308Chaucer3
ENGL 4309Milton3
ENGL 4314Literary Criticism3
ENGL 4316Am. Nonfiction/Poetry To 19003
ENGL 4317American Fiction To 19003
ENGL 4318Early 20TH Cent Am. Fiction3
ENGL 4319Am. Fiction 1945 to Present3
ENGL 4322The American Drama3
ENGL 4325British Drama Since 18803
ENGL 4340Advanced Literary Studies3
ENGL 4347British Novel thru 18th Cent3
ENGL 4348British Novel: 19th Century3
ENGL 4349British Novel: 20th Century3
ENGL 4350Maj Am. Writer(s) through 19003
ENGL 4351Maj Am Writer(s) since 19003
FREN 3301French Literature to 17153
FREN 3303French Literature Since 17153
FREN 3320French Civilization3
FREN 3355Assuming the Power of Speech3
FREN 4387Poetry, Art of Ages:Lai to Rai3
FREN 4388Pleasure of Text: Genre, Narra3
FREN 4389Acting Out:Spectacle & Stage3
FREN 4390Topics in French3
all HIST 3300 - HIST 4300 except HIST 4325, HIST 4330, HIST 4390
all HUMN 3300 - HUMN 4300
JS 3300 - JS 4300
LABS 3300The Americas3
LABS 3301The Border3
LING 3313English Historical Linguistics3
LING 3315History of Spanish Language3
MS 3313U.S. Military History3
all PHIL 3300 - PHIL 4300
all RS 3300 - RS 4300
RWS 3305Intro to Tec Wrt and User Exp3
RWS 3354Methods for Inquiry & Design3
RWS 3355Workplace Writing3
RWS 3359Technical Writing3
RWS 3367Foundations of User Exp3
RWS 4320Web Authoring3
all SPAN 3300 - SPAN 4300 except SPAN 3309, SPAN 3311, SPAN 4301
WS 3351Gender & Religion3
WS 3360Women in Literature3
WS 3383Gender Issues in Humanities3
WS 4310Feminist Theory3

Social and Behavioral Sciences

AFST 4304Envir. Just. & Min. Comm. U.S.3
all ANTH 3300 - ANTH 4300
CHIC 3301La Chicana3
CHIC 3305Chic Ident Form:Race,Class&Gen3
CHIC 3311Chicano Studies: Societal Issu3
CHIC 3339Cultural Diversity & Youth: US3
CHIC 4301Chicano Legal History3
CHIC 4304Envir. Just. & Min. Comm U.S.3
CHIC 4306Comm Formation on US/MX Border3
CHIC 4307Hispanic Entrepreneurship3
CHIC 4308Chicana/o Thought3
CHIC 4309American Immigration & Soc Jus3
COMM 3322Communication and Conflict3
COMM 3323Comm & Org Leadership3
COMM 3344Media Programming for Radio/TV3
COMM 3345Media Scriptwriting3
COMM 3353Intercultural Communication3
COMM 3354Small Group3
COMM 3355Organizational Communication3
COMM 4341Media Announcing & Performance3
COMM 4350Selected Topics3
COMM 4352Contemporary Rhetoric3
COMM 4360Environmental Communication3
COMM 4361Environmental Conflict & Comm3
COMM 4362Gender and Communication3
COMM 4363Political Communication3
COMM 4364Communicating Positive Devian3
COMM 4365Comm Healthy Communities3
COMM 4366Communication of Public Herit3
COMM 4368Borderlands Communication3
CRIJ 3321Family Violence3
CRIJ 3351Crim Just on US-Mexico Border3
CRIJ 4303Crime, Criminal Justice & Film3
CRIJ 4311Immigration Law and Admin3
CRIJ 4385Study Abroad in Crim Justice3
INSS 3301Historical Dev of Nat'l Sec3
INSS 3302Sem in Intel and Nat'l Sec3
INSS 4350Selected Problems in Intel3
INSS 4351Professional Practices3
LABS 3300The Americas3
LABS 3301The Border3
LABS 4301Topics Lat Amer/Border Stud3
LEAD 3300Contemporary Theories of Lead3
LEAD 4350Leadership and Social Change3
LEAD 4351Community Engaged Leadership3
LEAD 4380Special Topics in Leadership3
all LING 3300 - LING 4300 except LING 3313, LING 3315
all POLS 3300 - POLS 4399
PSYC 3315Psychology and the Law3
PSYC 4309History & Systems Psychology3
PSYC 4316Language and Cognition3
all SOCI 3300 - SOCI 4300
WS 3301La Chicana3
WS 3370Gender Roles & Society3
WS 3372Women & Work in the Sex Indust3
WS 3380Social Justice Values at Work3
WS 3384Gender Issues in Social Scincs3
WS 4310Feminist Theory3
WS 4360Jr/Sr Seminar/Women's Studies3
RWS 3345Editing3
RWS 3355Workplace Writing3
RWS 3357Issues in Tech & Rhetoric3
RWS 3358Special Topics in Writing3
RWS 3359Technical Writing3
RWS 3365Adv Composition:Rhet Theory3
RWS 3366Advanced Composition: Argument3
RWS 4300Senior Writing Practicum3

 The courses below will apply to different blocks based on the term and section completed

  • Please see dept or schedule book (online) for details

4-Year Sample Degree Plan 

BA IN MEDIA ADVERTISING
FRESHMAN
Fall
RWS 1301Rhetoric & Composition I3
Core- Creative arts3
Core- Component Area 3
Core - Language, Philosophy and Culture3
Foreign Language 3
Spring
HIST 1301History of U.S. to 18653
POLS 2310Introduction to Politics3
RWS 1302Rhetoric & Composition 23
Core- Mathematics3
Foreign language 3
SOPHOMORE
Fall
COMM 1370Intro To Communication Studies3
HIST 1302History of U.S. Since 18653
POLS 2311American Gover & Politics3
Core- Component Area 3
Core - Social and Behavioral Sciences 3
Spring
COMM 2330Principles of Advertising3
COMM 3371Communication Theory/Analysis3
Core - Life and Physical Sciences Lecture/Lab 4
Minor3
Minor3
JUNIOR
Fall
COMM 3338Integrated Marketing Comm3
COMM 4372Methods of Research in Comm3
Core - Life and Physical Sciences 3
Block Elective 3
Minor3
Minor3
Spring
COMM 3332Ad Design, Graphics & Layout3
Block Elective 3
Open Elective3
Minor3
COMM Elective (upper division)3
SENIOR
Fall
COMM 3333Creative Strategy/Copywriting3
COMM 4330Media Planning & Buying3
Block Elective 3
Minor3
Spring
COMM 4335Advertising Campaigns3
Block Elective 3
Open Elective 3
COMM Elective (upper division)3
COMM Elective 3
Total Hours121