University of Texas at El Paso Academic Catalog

Academic Catalog

Minor in Marketing

The minor in marketing allows business students to pursue a focused program of study n marketing. The program prepares students to identify marketing problems and then develop creative solutions that enhance firm performance. Students develop the necessary knowledge and skills to tackle real marketing problems to effectively address segmentation, targeting, and positioning of products and services in both consumer and industrial settings.

Degree Plan

Minor in Marketing for Non-Business Majors

Marketing Minor
Required Courses:
ACCT 2301Principles of Accounting I3
MKT 3300Principles of Marketing3
MKT 3302Consumer Behavior3
QMB 2301Business Stats & Analytics I3
Select two courses from the following:6
Advertising & Sales Promotion
Marketing Research
Selling and Sales Management
Multi-Cultural Marketing
Principles of Retailing
International Marketing
Services Marketing
Math Requirement
Select one of the following:3-4
Math for Social Sciences I
Calculus I
Math for Social Sciences II
Elementary Statistical Methods
Total Hours21-22

Minor in Marketing for Business Majors 

MKT 3302Consumer Behavior3
MKT 4301Marketing Research3
MKT 4395Strategic Marketing Managment3
One Marketing Elective3
Total Hours12