University of Texas at El Paso Academic Catalog

Academic Catalog

Minor in Marketing Analytics

The minor in marketing analytics allows business students to pursue a focused program of study in marketing analytics. The program prepares students to identify challenges and opportunities in social media marketing and then develop creative solutions. It offers students the necessary knowledge and enhances their skills to tackle real problems in social media marketing by harvesting and analyzing data from social media and then using findings to improve the performance of business organizations.

Degree Plan 

Minor in Marketing Analytics for Business Majors 

MKT 3330Intro to Marketing Analytics3
MKT 3350Marketing Metrics3
MKT 4301Marketing Research3
MKT 4330Advanced Marketing Analytics3
Total Hours12