Courses

MKT 5311. Marketing Management.

Marketing Management (3-0) Analysis of policy formulation by marketing management with special emphasis on the influence of internal and external environment factors that affect the competitive strategies of a marketing firm.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

MKT 5320. New Product Development.

This course examines the strategies, processes and methods for managing different stages of product development from idea generation to market testing, and the cutting-edge tools and techniques used for new product development. Although the primary focus of the course is on physical products, much of the material is also relevant for the design of new services.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Prerequisite(s): (MKT 5311 w/C or better)

MKT 5321. Marketing Research.

Companies that successfully meet consumer needs enjoy a position of competitive advantage and superior financial performance. In today's business environment, managers keep track of consumer needs by gathering and analyzing data from multiple internal and external sources. In this course, students will learn how to manage and integrate data to make business decisions. At the end of the class, students will be able to 1) define business problems, 2) assess data needs and resources, 3) gather and manage data, 4) evaluate data quality, 5) analyze basic data sets using statistical software, 6) recommend business solutions by creating and presenting business reports.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Prerequisite(s): (MKT 5311 w/C or better)

MKT 5322. Sales Management.

This course offers an overview of professional sales force management and personal selling by firms engaged in business-to-business and consumer goods/services marketing. The course will examine the role, importance, and process of personal selling in different marketing situations. Students will be able to diagnose and address diverse problems and decisions that arise in developing and implementing a firm's selling strategy.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Prerequisite(s): (MKT 5311 w/C or better)

MKT 5323. Consumer Behavior.

This course emphasizes the psychological and sociological aspects of individual (and to a lesser extent organizational) buyer behavior. Topics range from individual differences in perception, learning, motivation, and personality to the decision making processes that are made by individuals (and organizations). Throughout the course, there will be an emphasis on the application of these fundamental concepts to the formulation of marketing strategy. A particular emphasis will be placed on being able to apply the conceptual elements of consumer behavior in settings that can be transformative in nature (e.g., improve the lives of consumers as well as the world around them).

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Prerequisite(s): (MKT 5311 w/C or better)

MKT 5324. Retailing Management.

This course analyzes the retailing process, the environment in which it operates, and the characteristics of retail institutions and functions. It examines trends in retailing and uses the strategic profit model approach to understand the impact of retail mix strategies (e.g., pricing, location, inventory, etc) on performance. It offers a historical perspective with emphasis on the evolution of retailing structure and institutions, trends, and location strategies.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Prerequisite(s): (MKT 5311 w/C or better)

MKT 5325. Services Marketing.

The course focuses on the challenges of managing service brands and delivering quality service to customers across industry sectors. The attraction, retention, and building of strong customer relationships through quality service (and services) are at the heart of the course content. The course examines the development, implementation, and assessment of service program strategies in the context of customer relationship management and its linkages to customer lifetime value and profitability. It emphasizes total organization commitment to quality service and how effective marketing and customer focus must be coordinated across functional areas.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Prerequisite(s): (MKT 5311 w/C or better)

MKT 5330. Marketing Strategy.

The course focuses on the formulation of marketing strategy at the strategic management level of the organization. The course emphasizes analytic skills to solve marketing problems and to address marketing opportunities associated with multinational marketing issues in the context of multi- product and multi-functional consumer and industrial organizations. The course offers a systematic analysis and evaluation of the firm's resources, capabilities, competition, market position and external environment to develop positions of competitive advantage and superior financial performance.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Prerequisite(s): (MKT 5311 w/C or better)

MKT 5355. International Marketing.

International Marketing (3-0) This course focuses on the types of marketing decisions facing the international marketing manager in the multinational firm. It examines international marketing in terms of exporting and importing as well as other modes of entry. Considerable emphasis is placed upon differences among markets because of geography, politics, economics, culture, commercial policy, legal matters and trade practices. Areas of investigation include global marketing of the marketing mix and border/regional issues.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BAMA,BSAD,ECON

Prerequisite(s): (MKT 5311 w/C or better)

MKT 5392. Dir Individual Study-Marketing.

Directed Individual Study in Marketing (0-0-3) This course may be repeated, but no more than three semester credit hours may be applied to satisfy the requirements for the master's degree.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
0 Lecture Hours
3 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BAMA,BSAD,ECON

MKT 5394. Current Issues in Marketing.

Current Issues in Marketing (3-0) A course organized to investigate special topics and current issues in marketing. May be repeated for credit when content varies.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Prerequisite(s): (MKT 5311 w/C or better)