Courses

MKT 3300. Principles of Marketing.

Principles of Marketing (3-0) A description and analysis of the ways in which goods move to points of consumption. Topics studied include functions, institutions, the marketing environment, markets, and government regulation.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BAMA,BSAD,CIS,ECON,FIN,GENB,IS,MGMT,MKT,OSCM,POM

Classification Restrictions:
Restricted to class of JR,SR

Prerequisite(s): (ACCT 2301 w/C or better ) AND (ACCT 2301 w/C or better AND ACCT 2302 w/C or better ) AND (ECON 2303 w/C or better AND ECON 2304 w/C or better ) AND (MATH 2301 w/C or better ) OR (MATH 1411 ) AND (QMB 2301 w/C or better)

MKT 3302. Consumer Behavior.

Consumer Behavior (3-0) This course emphasizes the psychological and sociological aspects of both industrial and consumer buyer behavior. Topics range from basic motivation and learning theory to group dynamics with applications to the formulation of marketing strategy.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BAMA,BSAD,CIS,ECON,FIN,GENB,IS,MGMT,MKT,OSCM

Prerequisite(s): (MKT 3300 w/D or better)

MKT 3320. Advertising & Sales Promotion.

Advertising and Sales Promotion (3-0) The planning, execution, and evaluation of advertising and sales promotion activities to stimulate customer demand.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BAMA,BSAD,CIS,ECON,FIN,GENB,IS,MGMT,MKT,OSCM

Prerequisite(s): (MKT 3300 w/D or better AND MKT 3302 w/D or better)

MKT 3330. Intro to Soc Med Mkt & Analiti.

Introduction to Social Media Marketing and Marketing Analytics This course prepares students to think analytically about data to meet the demands of the new big data world. Specifically, the course examines statistical methods (regression, causal inference strategies, classification algorithms), engages in advanced usage of Microsoft Excel, and utilizes programming with Python to turn data into relevant and actionable managerial insights. While the nature of data analytics is highly mathematical, this course focuses on the economic intuition and applications of various methods in digital marketing contexts.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Prerequisite(s): (MKT 3300 w/D or better)

Corequisite(s): MKT3331A

MKT 3331A. Intr to Soc Med Mkt & Anat Lab.

Introduction to Social Media Marketing and Marketing Analytics Lab Students conduct exercises that help them learn how to use Microsoft Excel, achieve competence with programming in Python, retrieve and visualize data programmatically, run and interpret linear regression, logistic regression, classification, and clustering algorithms.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Corequisite(s): MKT3330

MKT 3331B. Advanced Market Analytics Lab.

Advanced Marketing Analytics Lab Students conduct exercises to acquire advanced skills used in marketing analytics, including: choice based conjoint, choice modeling, text mining, perceptual mapping, network analysis, and time series forecasting.

1.5 Credit Hour
NaN Total Contact Hour
Lab Hour
Lecture Hour
1.5 Other Hour

Corequisite(s): MKT4330

MKT 4301. Marketing Research.

Marketing Research (3-0) Scientific methods of analysis and statistical techniques are employed in solving marketing problems. Emphasis on collection of information from internal and external sources; analysis, interpretation, and presentation of research findings.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BAMA,BSAD,CIS,ECON,FIN,GENB,IS,MGMT,MKT,OSCM

Prerequisite(s): (MKT 3302 w/D or better AND QMB 2301 w/D or better)

MKT 4304. Electronic Marketing.

Electronic Marketing (3-0) This course examines Web-based communication, direct selling through electronic commerce, and internet based promotional communications.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Classification Restrictions:
Restricted to class of JR,SR

Prerequisite(s): (MKT 3300 w/D or better)

MKT 4305. Selling and Sales Management.

Selling and Sales Management (3-0) Presents the techniques of effective personal selling; the function and duties of the sales representative; and the task of sales managment in staffing, training, and motivating the sales force.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BAMA,BSAD,CIS,FIN,GENB,IS,MGMT,MKT,OSCM,POM

Classification Restrictions:
Restricted to class of SR

Prerequisite(s): (MKT 3300 w/D or better)

MKT 4307. Multi-Cultural Marketing.

Multi-Cultural Marketing (3-0) Emphasis is placed upon the consumer diversity evidenced in the U.S. marketplace and the corresponding market segmentation opportunities. The course focuses on developing marketing strategies targeting Hispanic consumers and other significant culture-based consumer groups.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Classification Restrictions:
Restricted to class of JR,SR

Prerequisite(s): (MKT 3300 w/D or better)

MKT 4308. Real Estate Principles.

Real Estate Principles (3-0) A survey course, designed to introduce the basic concepts of real estate law, appraisal, finance, investment, and brokerage.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BAMA,BSAD,CIS,ECON,FIN,GENB,IS,MGMT,MKT,OSCM,POM

Classification Restrictions:
Restricted to class of SR

MKT 4310. Principles of Retailing.

Principles of Retailing (3-0) Analysis of retail store managment including personnel requirements and career opportunities with emphasis on modern methods in buying, receiving, pricing, merchandise and financial control, sales promotion, and customer.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BAMA,BSAD,CIS,ECON,FIN,GENB,IS,MGMT,MKT,OSCM,POM

Classification Restrictions:
Restricted to class of SR

Prerequisite(s): (MKT 3300 w/D or better)

MKT 4320. Hospitality/Tourism Marketing.

Hospitality/Tourism Marketing (3-0) Application of marketing fundamentals to the hospitality/tourism industry. Market segmentation and target marketing, competitive analysis and demand analysis, positioning, relationship marketing, and marketing planning are covered. Emphasis will be on the identification of hospitality/tourism opportunities and the development of effective marketing plans.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Classification Restrictions:
Restricted to class of JR,SR

Prerequisite(s): (MKT 3300 w/C or better)

MKT 4325. International Marketing.

International Marketing (3-0) Emphasis is placed upon the marketing function from the viewpoint of the marketing manager who must recognize differences in market arrangement and in legal, cultural, and economic factors in different countries. Areas covered include planning and organizing for international operations, interrelationships with other functions, product strategy, pricing, promotion, channels, and financial aspects of international marketing.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BAMA,BSAD,CIS,ECON,FIN,GENB,IS,MGMT,MKT,OSCM

Prerequisite(s): (MKT 3300 w/D or better)

MKT 4330. Advanced Marketing Analytics.

Advanced Marketing Analytics This course focuses on advanced analytical tools used in marketing, including: choice based conjoint, choice modeling , text mining, perceptual mapping, network analysis, and time series forecasting. This course emphasizes economic and mathematical intuition and application, rather than a pure mathematical or statistical treatment, of various methods in marketing contexts.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Prerequisite(s): (MKT 3330 w/C or better AND MKT 4301 w/C or better)

Corequisite(s): MKT3331B

MKT 4340. Special Events Marketing Mgmt.

Special Events Marketing Management (3-0) Design and implementation of marketing management strategies and tactics for sports and entertainment events. Topics include human resource planning, customer service, facility, ticket and concession operations, legal issues, demand analysis and capacity utilization, budgeting and financial administration, sales, merchandise marketing, and promotion.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Classification Restrictions:
Restricted to class of JR,SR

Prerequisite(s): (MGMT 3307 w/C or better AND MKT 3300 w/C or better)

MKT 4391. Services Marketing.

Services Marketing (3-0) This course integrates concepts from other marketing areas to adapt them to services marketing. The focus is on the unique properties of services. A distinctive approach to services marketing strategy development and execution is examined.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BAMA,BSAD,CIS,ECON,FIN,GENB,IS,MGMT,MKT,OSCM

Prerequisite(s): (MKT 3300 w/D or better)

MKT 4395. Strategic Marketing Managment.

Strategic Marketing Management (3-0) An integrating course in marketing, systematically oriented with emphasis on the marketing mix, and special attention to market analysis, marketing information, and sales forecasting.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BAMA,BSAD,CIS,ECON,FIN,GENB,IS,MGMT,MKT,OSCM

Prerequisite(s): (FIN 3310 w/D or better AND MKT 4301 w/D or better)

MKT 4396. Marketing Internship.

Marketing Internship (0-0-3) Designed to provide practical work experience in marketing. To be taken during the senior year with permission of the internship advisor and department chairperson.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
0 Lecture Hours
3 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BSAD,CIS,ECON,FIN,GENB,IS,MGMT,MKT,OSCM

Prerequisite(s): (MKT 3302 w/D or better)

MKT 4398. Independent Study In Marketing.

Independent Study In Marketing (3-0) Individualized instruction in a particular issue in marketing. The nature and scope of the study is arranged with a faculty person.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
0 Lecture Hours
3 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BAMA,BSAD,CIS,ECON,FIN,IS,MGMT,MKT

Prerequisite(s): (MKT 3302 w/D or better)

MKT 4399. Current Topics In Marketing.

Current Topics In Marketing (3-0) Topics to be announced. This course may be repeated for credit as topics are changed.

3 Credit Hours
3 Total Contact Hours
0 Lab Hours
3 Lecture Hours
0 Other Hours

Major Restrictions:
Restricted to majors of ACCT,BAMA,BSAD,CIS,ECON,FIN,GENB,IS,MGMT,MKT,OSCM

Prerequisite(s): (MKT 3302 w/D or better)